The idea was born in Lugano during a meeting between Leo Leoni and Police Commander Matteo Cocchi. Why not produce a video as a direct recognition and thank you to our first responders?
Acknowledging their hard work, often done behind the scenes or underappreciated, can boost morale and motivate them to continue their exceptional service. And what better way than to combine Rock with the most beloved celebration of the year?
Let’s save Santa Claus to the rhythm of Rock and thank our heroes in a fun and accessible way for the public.